The space is located in the heart of the Fashion District and NYC's creative hub, within walking distance of Bryant Park and Times Square and a block away from 5th Avenue's shopping district.
The Fashion District is home to show rooms for some of the world's top designers such as Calvin Klein, Donna Karan, Liz Claiborne, Nicole Miller and more. This is an interesting opportunity and the one we're most excited about. Zappos just did a big launch here and incorporated tablets in the hotel. It was very successful and we can speak with them as a reference. There is a lot of creative freedom here and you could also easily host an NYC launch event at the hotel bar.
Part of the Refinery Hotel
Everything included (electric, security, internet access)
5 consecutive pop-up shops held here, including Zappos (deployed tablets in each rooms for guests to shop)
Partner with the hotel's Social and PR teams for external and in-room marketing (collateral)
Create a special/branded drink for the rooftop and lobby bar - create table card to promote the space/drink/company
Restoration fee for any tenant improvements
Window decals / sandwich board can be used for curb signage
24 hours / 7 days a week
Heavy foot traffic during the week; slower on weekends