Customer Identification Playbook

Any retailer can testify to the importance of knowing your customers and the potential lifetime value of each new shopper. Customer identification has gone from the simplicity of remembering the faces that walk in the door to the scary prospect of mannequins tracking and profiling them.

In this playbook, you will learn:

  1. The History of Customer Identification
  2. Why Retailers Need to Invest in In-Store Identification
  3. Path to Increase Customer Identification
  4. What Lies Ahead for the Future of Customer Identification
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